From the time of Great Pacific Ironworks, on to the 1972 Chouinard mail order catalog (I still have a copy on my bookshelf), and now The Black Diamond Alpine website catalog. The company has been the gold standard in terms of good gear, and good communication about the sport, and how to use the gear. CLICK HERE TO SEE THIS NEW CYBER-CATALOG, SET IN CHAMONIX WITH STUNNING IMAGES AND FOOTAGE OF REAL ALPINE CLIMBING.