Big article, big slideshow, big media ... Amazing guy and amazing how mainstream the sport is these days.
http://www.nytimes.com/2015/03/11/magazine/the-heart-stopping-climbs-of-alex-honnold.html?hpw&rref=magazine&action=click&pgtype=Homepage&module=well-region®ion=bottom-well&WT.nav=bottom-well&_r=0